This year’s inaugural members include VT Cosmetics, which has made a market sensation with its at-home microneedling treatment, the Cica Reedle; Kim Jeong Moon Aloe Co., a pioneer of Korea’s functional food market; Round Lab by Seorin Company, known for its internationally popular sunscreen; BeautySkin Co., the force behind Wonjin Effect and Glow Loudey; and ModaModa, the innovator behind Korea’s first polyphenol-based hair darkening shampoo.
"These brands boast unparalleled product excellence and competitive distinction, destined to captivate global consumers,” said Kim Sung-min, head of SBA’s Beauty Industry Division.“SBA will continue to provide various supports to K-beauty's advance into the global market and help them to shine on the international stage.” VT COSMETICSRedefining skincare simplicity with innovation VT Cosmetics stands at the forefront of K-beauty innovation with its signature “Reedle Shot” line, an advanced microneedling treatment enabled by next-generation liposome technology that ensures skincare beyond the surface.
As Korean beauty products continue to captivate global consumers, Seoul-based five cosmetics and wellness companies are gearing up for a deeper penetration into the worldwide market with the backing of South Korea’s capital city government.
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